Tim & Jenni Smith – San Marcos, CA

To Whom It May Concern,

In an accelerated world, where transactions and sales speak louder than service standards, there are some notable exceptions to the rule. One happens to be Bill Richard of Richard Reality Groups.

Bill’s approach to selling real estate is clearly not a numbers game, but rather he has chosen to embrace a service based strategy to ensure that his new prospects became life-long customers. As 1st time customers, it struck us that Bill built his business on the premise that exemplary service and satisfied customers are more important than short term financial gains. In representing our interests, he looked at the income as a by-product of the sale, not a focal point that drove the sales process. It wasn’t about numbers, but rather about satisfying the customers objectives.

One of Bill’s trademark behaviors was his accessibility. He was literally always available to speak with me, my wife or our son to provide candid opinions about any aspect of the properties we were exploring. He was always cordial, professional and accommodating. Since this was a first home for our son, Bill made the time to have one-on-one time with him to solicit his specific ideas and opinions rather than just catering to the ‘buyers’. We were impressed. He spent the time with us to truly assess our particular needs so the homes we did see fit our specific guidelines. He educated us on the market, thereby making the process fast and easy.

Another aspect of this transaction which impressed us was the fact that Bill made himself an expert in the local market and various property types. His knowledge was encyclopedic. He made sure we had no shortage of options or perspective throughout the process.

Exceptional service is underscored by people of character. Bill has a surplus of character and that was manifest in what we came to recognize as legendary patience and a broad base of real estate knowledge. Both were instrumental in allowing us to become informed buyers. We were highly satisfied with his overall services and work ethic.

My unilateral decision to send this letter of recommendation is evidence of that satisfaction. I would recommend Bill to other potential buyers without reservation.

With Thanks,

Tim and Jenni Smith

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