Bill Richard CalBRE #1300352, REALTOR®, CRS, CDPE, SFR


Office: (760)603-8377
Mobile: (760)889-2455
Fax: (760)603-8773


You might know Bill Richard who is serving as a 2017 NSDCAR board member representing the Central Coast area. It’s his first year on the board. For the past 15 years, Bill has emceed and been involved in the NSDCAR marketing session where properties are pitched. He also has served on NSDCAR’s Professional Standards Committee.
But did you know that Bill was once a senior pastor for 13 years of a Calvary Chapel church that began at Torrey Pines High School in Del Mar and ended in Encinitas? “I was called by God to quit my sales job and serve the flock,” said Bill. “The church grew from 30 people to about 300.”

Bill had a successful 13-year career selling parts as the top West Coast representative for several companies, including Hilti International and Lawson Products. He was earning a six-figure income. “I’ve sold anything that’s needed to build something,” said Bill. “One time I drove to Los Angeles to pick-up a small box of nuts and bolts that cost $95 that I personally hand-delivered to the military customer. The guy was testing me to see if I would backup my promise. A week later, they ordered $100,000 in parts, one of the biggest orders in the company’s history. It took two semi trucks to deliver the parts.”

Prior to selling construction tools and parts, Bill attended St. Joseph’s University. After graduating, he planned to become a doctor. “Unfortunately, I am colorblind, which could be an issue as a surgeon,” said Bill. “But if someone is hiding in the brush wearing camouflage clothing, then colorblind people can easily see them.”
The native of Cherry Hill, N.J. grew up in Camden, N.J. Bill met wife Janice when she was age 15 and he 17. “It was at a high school dance with students from rival high schools,” said Bill. “I saw her across the gym floor. We met in the middle and danced and the rest is history. We dated for five years before we were married in 1974” (they recently celebrated their wedding anniversary in December). Two years later, in 1976, Bill and Janice moved to California.

Then, in 1988, Bill was active in Bible studies at a small, growing church. “I had won every sales award available from my company and was mentoring scores of young sales reps, but there were no higher positions available within the company,” said Bill. “That’s when I received a higher calling. A pastor friend encouraged me. It was a great experience and I will always be a pastor just not a senior pastor.”

But, in 2000, Bill gathered the church board of directors and decided to disband the church. “Our church was located between two other giant Calvary Chapel congregations and we felt that our people would have access to more resources and greater ministry opportunities at the larger churches. It was a tough personal decision, but we had four kids ready to enter college and I was earning about $5,500 a month. I had to make a difficult decision, either provide for my family so they could go to college or continue in the ministry and possibly place them in jeopardy. I asked God and He reminded me that my first ministry was to my wife and family. With that direction, I decided that the best thing to do, and has been, to follow what He says.”
Bill decided to try real estate sales. His mom, Trudy Richard, sold real estate throughout the North County from 1983 to 2005. Bill is one of eight children raised by Trudy, who is now age 91 and retired. Bill’s brother Bob also works in real estate in the Carlsbad area.

In 2000, his first year in real estate, Bill hosted 92 open houses, which translated into 51 transactions. He has worked with several real estate companies as both an agent and trainer before becoming a broker and founding Richard Realty Group and Realty Groups San Diego, based in Carlsbad. Today, about 60 agents work for Bill’s companies. “If a man works, he eats, it’s that simple,” said Bill. “I’ve always recalled that Bible verse (2nd Thessalonians 3:10) after a deal fell through or rejected. If I just did one more cold call, then I might make a sale. It always seemed that the moment I felt like giving up, that’s when I was rewarded. If I’m doing what I’m supposed to do, then God always provides.”

Bill also believes strongly in staying involved in NSDCAR. “One of the greatest things we have in the North County is our Association. NSDCAR has enabled me to really understand the basics of our profession,” Bill said. “If you really want to understand real estate, then you need to serve. It is through serving that we are served. The invitation is there in the Bible: come, follow and serve.”

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31374 Lake Vista Cir Bonsall, CA 92003

4 Beds
5.5 Baths
4,998 SqFt
Status Active
MLS # 180065366
Property Type Single Family Residence
Brand new remodel in desirable Lake Vista Estates! Custom home with brand new flooring, kitchen, bathrooms and so much more! Amazing panoramic views that are a must see. Vaulted ceilings, 3 fireplaces, gourmet kitchen...ready to move in NOW!

1141 S Clementine Oceanside, CA 92054

2 Beds
1 Bath
854 SqFt
Status Active
MLS # 180063537
Property Type Single Family Residence
This clean & cozy home has been completely remodel.The living room, dining room & bedrooms have refinished hardwood floors,fresh paint,crown moulding & refinished closet doors.Living room comes with recessed lighting & bedrooms have new fixtures.The kitchen has quartz counters with full back splash,new wood cabinets, new stailess steel appliances & travertine flooring.The bathroom has new sink/ vanity, new tile enclosure in the shower/tub combo,new toilet & travertine flooring. Enjoy the ample back yard.

5245 Shelley Place Carlsbad, CA 92008

5 Beds
3 Baths
2,331 SqFt
Status Active
MLS # 180059776
Property Type Single Family Residence
This is an exceptional property! Too many upgrades and features to disclose in this space. See associated docs for features and items that convey with the sale of the property. This home was exquisitely upgraded in 2012. Kitchen was completely remodeled, new Brazilian Walnut floors, Andersen wood windows and much more. Master bedroom was completely redone and 5th bedroom was converted to a master retreat. There is a downstairs bedroom used as an office and a full bathroom. Backyard is amazing!

1378 Andorra Ct Vista, CA 92081

5 Beds
2.5 Baths
1,835 SqFt
Status Active
MLS # 180058774
Property Type Single Family Residence
One of the few 4Br PLUS, 2.5Ba, 1835 esf property in the golf course community of Lido at Shadowridge. Two community pools/spas w/no Mello-Roos fees on a quiet cul-de-sac. Gated courtyard entry, formal living & dining room w/dramatic ceilings in addition to family room w/fireplace. Kitchen w/nook, central AC, master w/roman style tub & separate shower. Enjoy back concrete patio with brick bands, concrete walkway on the side for trash bin storage & back yard access. HOA maintains front yard landscaping.

4453 White Pine Oceanside, CA 92057

3 Beds
2 Baths
1,174 SqFt
Status Active
MLS # 180057162
Property Type Single Family Residence
This single level features the following. laminant flooring in living room, dining room & hall. Tile in kitchen & bathrooms. Kitchen has corian counters & newer wood cabinets. All bedrooms have brand new carpet. Master bath has dual sinks, step in shower & a walk in closet. Hall bath has shower / tub combo. 2nd & 3rd bedroom have mirror closet doors. Interior paint was done a year ago. Brand new roll up garage door. Popcorn ceiling were removed.

6550 Ponto Dr Unit 140 Carlsbad, CA 92011

2 Beds
2 Baths
1,100 SqFt
Status Active
MLS # 180051578
Property Type Manufactured On Land
Beach living off the 101! 2Br, 2Ba, 1100 esf. located across the street from the beach! Short walk to beach strolls & nightly sunsets! Great for a small family, couple or any surf and beach lovers! Only 30 minutes to downtown & 5 minutes to Coaster. Second bedroom great for guests or office. Community amenities are top-notch with pool/spa area, game room, library, kitchen & event room and more! Leased land with no HOA fees and no real estate property tax.

2807 Atadero Ct Carlsbad, CA 92009

5 Beds
2.5 Baths
2,704 SqFt
Status Active
MLS # 180051126
Property Type Single Family Residence
4Br + bonus, 2.5 Ba, 2704 esf w/tile, carpet, vaulted ceilings & custom plantation shutters in several rooms. Brand new flooring and baseboards in living room and dining room. Granite kitchen w/room for giant island. Crown molding and fireplace in family room plus recessed lighting. Pool/spa w/fire ring & views. Speakers in family room, laundry room w/sink & cabinetry.

3671 Maria Ln Carlsbad, CA 92008

4 Beds
3 Baths
3,199 SqFt
Status Active
MLS # 180039190
Property Type Single Family Residence
Welcome to awesome custom home with stunning panoramic ocean views from wrap around deck located on cul de sac street. Entertaining backyard has pool, waterfall, separate spa, fire pit, built in BBQ & bar with kegerator. Inside find many designer touches including custom office/guest room downstairs, chefs kitchen-stainless steel appliances including warming drawer & custom master bedroom closet & updated master bath with ocean view from tub! Home is CAT5 wired & bonus storage under includes wine cellar.


Cody & Michelle Busick – Vista, Ca

We are so grateful for the kindness and professionalism we experienced with Bill Richard and Richard Realty Groups! Moving, selling and buying a home are all very stressful things. Having a realty team that is watching out for your family! Thank you so much for everything Bill!

Don W. – Bonita, CA

I would give Richard Realty Groups my highest praise. Our Realtor, Dennis Watkins was knowledgeable and thorough throughout the transaction. His diplomacy was crucial in a couple of instances, and due to his ability to get along with people he solved some issues that could have caused problems. Broker Bill Richard is a person of the highest integrity, and in this business that is paramount. I would recommend this company to anyone looking for an honest and reputable agency.

Cody & Michelle Busick – Vista, CA

When we were first time home buyers, we were looking for someone that we could trust and someone that would help us walk through learning all of the ins and outs of buying a new home. We found Bill Richard through a mutual friend and he was just what we needed. Since that first purchase, we moved out of state and into different parts of California. When we came back to San Diego and decided it was time to buy a home again, we knew that we wanted Bill to be our agent again. We are grateful for his insight and help in finding our family the home that is right for us! Thank you!

Robert – Carlsbad, CA

When I started looking to buy a house in Carlsbad, CA, I had been to about 75 open houses over several months and had yet to connect to a local realtor. I came into contact with Bill Richard at an open house during my open house tours in the North County area. When I met Bill there was an instant connection. I am very selective and was not in a hurry to purchase a home. Bill understood my requirements and working together over several months we narrowed down the search to a few neighborhoods. Bill also recommended working with Kelly Kline of One Trust Home Loans to get pre-qualified. I sold my home to a friend and Kelly took care of that loan and it was an easy transaction. As was my loan through Kelly. The right home eventually arrived on the market and Bill went above and beyond during the entire process. I had moved out of the area and was not able to be part of the inspection and other things that needed to be handled. Bill scheduled and was present during those needed processes. He called, texted and emailed me regularly keeping me updated on the transaction. Working with Bill and his team felt like I was with friends. The purchase of my home in Carlsbad went very smooth. I have already recommended Bill and Kelly to others, and will continue to do so in the future. Robert

Fred & Kathie Lyle – San Juan Capistrano, Ca

I cannot say enough about our experience with Bill Richard. He was the consummate professional who helped us through a very complicated transaction - purchasing a bank-owned property. He operated by the motto of going "above and beyond" in assisting us through every step of the process. However, what struck me the most regarding Bill was his integrity. He displayed this attribute time and time again and in the short time he worked with us, I felt comfortable trusting him, knowing he was truly looking out for our best interests. I would unequivocally recommended him and use him again for future real estate transactions.

Tom Gill – Vista, CA

ruby The Richard Realty Group made the stress of selling my home almost go away. They always communicated with me every step of the way and in a timely fashion. They gave me good advice each step of the way to enable me to get the best price for my home. We where on a flag lot that makes it a harder sale... it got sold. A note, I own a small business and run my business with integrity. Richard Realty Group does the same. I am a very particular person and require a lot of detail and I got it every step of the way. I highly recommend the Richard Realty Groups.

Tim & Jenni Smith – San Marcos, CA

To Whom It May Concern, In an accelerated world, where transactions and sales speak louder than service standards, there are some notable exceptions to the rule. One happens to be Bill Richard of Richard Reality Groups. Bill’s approach to selling real estate is clearly not a numbers game, but rather he has chosen to embrace a service based strategy to ensure that his new prospects became life-long customers. As 1st time customers, it struck us that Bill built his business on the premise that exemplary service and satisfied customers are more important than short term financial gains. In representing our interests, he looked at the income as a by-product of the sale, not a focal point that drove the sales process. It wasn’t about numbers, but rather about satisfying the customers objectives. One of Bill’s trademark behaviors was his accessibility. He was literally always available to speak with me, my wife or our son to provide candid opinions about any aspect of the properties we were exploring. He was always cordial, professional and accommodating. Since this was a first home for our son, Bill made the time to have one-on-one time with him to solicit his specific ideas and opinions rather than just catering to the ‘buyers’. We were impressed. He spent the time with us to truly assess our particular needs so the homes we did see fit our specific guidelines. He educated us on the market, thereby making the process fast and easy. Another aspect of this transaction which impressed us was the fact that Bill made himself an expert in the local market and various property types. His knowledge was encyclopedic. He made sure we had no shortage of options or perspective throughout the process. Exceptional service is underscored by people of character. Bill has a surplus of character and that was manifest in what we came to recognize as legendary patience and a broad base of real estate knowledge. Both were instrumental in allowing us to become informed buyers. We were highly satisfied with his overall services and work ethic. My unilateral decision to send this letter of recommendation is evidence of that satisfaction. I would recommend Bill to other potential buyers without reservation. With Thanks, Tim and Jenni Smith

Trudy Kaplan – Murrieta, CA

Our transaction was fast, but Bill was faster! I completely appreciate all of the hard work and negotiating that Bill did for us. He's excellent at his job and even more excellent at who he is as a person! He's the only person I trust to help me buy or sell a home!

L. R. & Candace – Encinitas, CA.

Trust and honesty are crucial when you are selling or buying a home. We have worked with Bill, Jan and Bill's Mother to help us buy our home. They helped us immensely and we couldn't be happier!

Margaret Carey – Carlsbad, CA

I decided to sell my home in Fountain Valley, downsize to a condominium, and move to North San Diego County to be closer to my grandchildren. After 44 years in my FV residence, I dreaded the process of selling one home and buying another and all the life-changing decisions I would face. Bill not only made my experiences less stressful, he made them enjoyable; and he was always available to show me listings that met my criteria. After looking at a unit, we'd discuss the pros and cons so that I could easily eliminate the choices that wouldn't fit my lifestyle. Once he had me walk up and down a flight of stairs leading to the front door six times to see if I would be comfortable having to navigate stairs every time I entered or left my home. Another time he asked me to retrace my steps from a gorgeous condo down the long hallway to the underground parking garage. Then he posed the question, "Will you be okay with doing that every time you leave your condo?" at which point the upgraded designer condo had lost some of its appeal. We stood on patios and discussed the view and the canyon breezes. His skill in posing thought-provoking questions for my consideration definitely led me to make the best decision for myself and my family, and his expertise in negotiating skills brought great results. I am most grateful for Bill's wisdom and experience. Thank you so much, Bill.

Miles & Trudy Kaplan – Murrieta, CA

SaintKittsjpgBill Richard is a professional and amazing Realtor. He pays attention to detail and his negotiating skills are unmatched! We put our house up for sale and the next day had a full price offer! We chose another offer, 4 days later, and sold for MORE than what we were asking! Bill negotiated every aspect of our transaction with sincerity and always had our best interest at heart! I would and will recommend him to everyone!

Mark and Kendra Duffer – Carlsbad, CA

Having first worked with Bill, Jan and their team dating back to 2000, it has been a pleasure to reconnect with the Richard Realty team once again. Bill truly is the "full service broker," as he's helped with multiple real estate transactions of mine over the years, been a mentor for my personal growth, and most recently has helped shape my commercial real estate needs in launching my new business. Most importantly, Bill's integrity and loyalty to his client's is something you won't find elsewhere. He exudes a special touch that delivers to your every need and ensures your satisfaction is met at every turn. As I approach almost 15 years of knowing Bill and his team, I thank my colleague time and again for setting that relationship in motion. I recommend Bill and the Richard Realty Group with enthusiasm for all your real estate service needs. They will NOT disappoint.

Blake & Chad – Carlsbad, CA

ParkDrBill was very responsive and helped work through all of our questions and concerns. When working with Bill and his team, we felt comfortable and confident throughout the entire process which really allowed us to focus on the excitement of purchasing our new home!

Lynne and Matthew – Carlsbad, CA

VistaChapparalThe first time we met Bill was Easter Sunday in 2005. We were driving around looking for open houses and Bill was in the street outside his own home, greeting his dinner guests. Bill not only came over to us and answered our questions, he invited us in for dinner! We knew that when we were ready to buy a home we would use Richard Realty Groups. We have now bought and sold our home in Carlsbad with Bill as our Realtor. Bill has a way of putting you totally at ease knowing that he is taking care of all the details. His market knowledge and expertise alongside his professionalism and attention to detail allows you, the home buyer or seller, to be comfortable knowing that should you have questions or concerns, Bill and Richard Realty Groups are there for you at any time, day or night. The photos taken by Steve Compos for marketing purposes showed an appreciation for our home and the personal touches we had made to it, not just as an object for sale. We would recommend the Richard Realty Groups to anyone buying or selling their home. You couldn't be in more patient, honest, dedicated or professional hands.

Dave and Jamie Beecher – San Marcos, CA

Bill and Jan were an amazing team throughout our "1st time" home buying process! Bill was wonderful in the ways that he saw our families wants and needs and found them for us within a days time. We found our home the 2nd day of house hunting with Bill. All the details of purchasing the home, were like a dream... so smooth, efficient and fast! Our Family has been so blessed by The Richard Realty Groups. We HIGHLY recommend them to ANYONE who is searching for an Honest, Caring, Strong, Knowledgeable and Personable Realtor.

Karen – Carlsbad, Ca

3222AveDeSuenoBill was wonderful to work with. He has helped me with both buying and selling my home. His kind and caring manner made the transition for me and my family a very smooth one. He is professional, detail oriented and a pleasure to work with! He was able to sell my home quickly and bring in the price that I was looking for. I will recommend him highly to anyone and everyone! Many thanks to Bill and his entire team! Karen

Patrick Albert – Carlsbad, CA

Bill was wonderful to work with from start to finish. At the end of the day, I got the house I wanted at the price I was willing to pay. Bill's attention to detail and constant support were unparalleled, and he would be the first person I will call the next time I am buying or selling a home. Thanks again Bill. Cheers, Patrick

Chris & Erin – Carlsbad, Ca

Bill was able to help my wife and me purchase the home that we had been looking for, for quite a long time! We were beginning to feel discouraged and frustrated with the purchasing process, until we met Bill! He had the perfect listing and was able to make both parties feel comfortable and satisfied with the transaction in a timely manner! Thank you again!

Scott & Fran – Vista, CA

We had a great experience with Bill as our Realtor. He took time to get to know us and then took us to see the houses that fit our criteria. We bought and moved into the perfect house for us. It is now our "Home". I will recommend Bill to all who ask for a referral. Thanks Bill!

Colleen & David – San Marcos, CA

MagellanBill and his team were there for us every step of the way. Bill provided great dedication, professionalism and outstanding service. He responded quickly to every property we inquired about and it was this prompt action that enabled us to find and purchase the home we love. Bill also listed our Vista home for sale. It sold in hours for higher than asking price. Overall, our experience with Richard Realty Group was terrific! Thank you!!

Tom and Ann – Carlsbad, CA

YorkBill and his team did a super job in listing and selling my former residence. Then Bill worked himself to the bone to find us just the right new home. It was a difficult and complicated process but Bill never lost his cool patience, wise counsel and gentle demeanor. His exceptional market expertise and negotiating skills proved to be invaluable in the successful sale of my former residence and the purchase of our new home. Sellers and buyers in both transactions were delighted.

Sungho Chun & Family – Carlsbad, CA

EclipseBill, I wish to take this opportunity to express our sincere & utmost appreciation. You have never given up on us & helped us continually. You offered all kinds of help whether your business interest was involved or not. I know you really cared for me & my wife. This house wasn't possible without you. No matter how we looked back, it is you who found a home (not only a house) for us. The way you handled the situation for us was beyond the call of duty. You have truly shown the definition of "Professionalism". I can't say enough to show you our appreciation. I truly wish you and your wife and everyone at Richard Realty Groups a Very Successful year and many years forthcoming. Sincerely w/lots of Thanks... Sungho Chun & Family

Kevin & Alicia – Carlsbad, CA

I want to thank you all for an absolutely wonderful experience.  Working with you folks was so different from the previous realtor.  From your communication to your honesty I appreciate it all. Kevin & Alicia

Chris & Mayumi – Carlsbad, CA

FoscaAbove and beyond the call of duty with excellent results. Chris & Mayumi

Laura – Carlsbad, CA

Dear Bill, This is a note to Thank You for the helping me find a wonderful home for my family. I finally get to move in next week and am very excited.  I would not have found that home if not for your efforts knocking on doors.  When I first interviewed you, you said, if need be, you would go out into a neighborhood and do just that. I appreciate your efforts very much and want to say a simple, but very sincere, Thank You.  It was indeed a pleasure working with you.  You are pleasant, professional, very patient(!) and overall just a nice person to be associated with.  Please feel free to use me as a reference, I would be happy to pass on good words about you. Best of everything to you and your family in your home.  Thank you again for everything! Laura

Eric, Realtor – Del Mar, CA

Dear Bill, Congratulations, we successfully closed another one! It's always a pleasure working with agents who demonstrate the ability and professionalism needed in making the sales process a pleasant one for all parties involved.  Agents like you help give our industry a good name.  I especially appreciate the open communication we experienced throughout the process. I look forward to working with you again and again.  Great job and Gob Bless! Your Friend in Real Estate, Eric, Realtor

Jason – Carlsbad, CA

Bill, The entire process was very smooth.  Bill is extremely patient, knowledgeable and honest.  My wife and I really appreciate working with Bill.  He made us feel as if we were his one and only client.  He drove us around all hours of the day and night spent countless hours researching for us.  My wife and I are very happy with our new home! Thanks!

Jason & Kathleen – Encinitas, CA

Bill & Jan were absolutely wonderful to work with.  Bill was very honest and trust-worthy.  I knew he always had our best interest and well-being in mind.  I never felt pushed or rushed through any part of the process.  Bill always took the time to return all of my calls,  no matter what time.  Bill make himself available to us almost 24/7 which was amazing.  I never expected that type of service from a Realtor.  Bill was a wealth of knowledge regarding when to buy and what to look for.  I like not being rushed but I also like that Bill kept properties in mind for us when he drove around the county.  Wonderful experience! Sincerely, Jason & Kathleen

Bill & Kathleen – Carlsbad, CA

Dear Bill & Jan, Thank you so much for all the services you have provided our family this past year.  In a complicated world, you make our real estate needs simple and fairly painless.  We appreciate all the individual attention as well as your willingness to have multiple Open Houses in order to better market our home.  Thank you also for spending countless hours driving us around to view new purchases.  Most of all, thank you for helping to resolve the problems we ran into with the title.  Please also let Steve know we view his attentiveness and follow-through as outstanding.  I will certainly continue to recommend you as an excellent, personable realtor. Sincerely, Bill & Kathleen

Mike and Debbie – Encinitas, CA

For the last few months I have been struggling on how to put into words our appreciation for the efforts of two members of your staff, Bill and Jan Richard.  Their expertise and professionalism took a potential high stress situation and turned it into a smooth and pleasant experience. We had been trying to get out of our small, cramped condo and into a house for about a year by going to open houses, trying real estate agents that weren't listening to our needs, taking model home tours,  etc. and was quickly coming to the conclusion that nothing was out there for us.  Things started to turn when we met Bill at an open house and told him our story.  Within a short time he was showing us homes that were meeting our needs were all potential winners.  Unfortunately the stock market started to take a turn for the worse and out anticipated down payment started to dwindle. Now most agents would have dropped us like a hot potato and moved on but not Bill.  He empathized with our situation and kept in touch with us until we were ready to put ourselves back into the market.  He put us in touch with a person that helped us determine the best way for us to buy without having a touch our deflated stock options.  Within the first week of being back into the game, he found us 3 exceptional homes.  The  tough part was picking which one we wanted. After Bill negotiated a fair price for us, he and Jan took on the difficult task of finding a buyer for the condo in the time allotted so the profit could be used as a down payment for the house.  Not only did they fund a buyer, a difficult one I might add, but also closed the deal with time to spare.  A smooth transaction all the way around. You hear horror stories about home buying and selling and I was expecting the worse, but our dealings with Bill, Jan totally contradicted what I was hearing from friends and associates.  I will strongly recommend Bill and Jan to anyone I come across who is in the need of their services. Thanks Again, Mike and Debbie

Brian & Rosemarie – Carlsbad, CA

Bill was personal & professional. He was great.

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Steve Compos Cal BRE #1397797
REALTOR®, Listings/Marketing Coordinator
Office Phone: (760)-603-8377 x107
Fax: (760)-603-8773
Candice Mellor Cal BRE #1808523
REALTOR®, Transaction Compliance Coordinator
Office Phone: (760)-603-8377 x103
Fax: (760)-603-8773